Cruzeiro Basquete signs one-year sponsorship deal with 1pra1
The agreement covers uniform and courtside branding, digital content and fan activations throughout the 2025/2026 NBB season.
Cruzeiro Basquete, the basketball team from Belo Horizonte, Brazil, has signed a one-year sponsorship agreement with betting and online gaming operator 1pra1 for the 2025/2026 Novo Basquete Brasil (NBB) season.
The partnership provides brand exposure across uniforms, court signage and digital content while establishing fan engagement activations.
The 1pra1 brand will appear on official game uniforms positioned on the back below player numbers. Additional branding includes interview backdrops and courtside signage during Cruzeiro home games. Digital activations encompass social media posts on feeds and stories, special content series titled “Jogada 1pra1” and themed campaigns.
Game day activations include the “Desafio 1pra1” challenge for fans during home game intervals and the “MVP 1pra1 Bet” award recognizing the team’s best player following victories.
Tiago Grecco, CMO of 1pra1, said: “Cruzeiro Basquete is experiencing a very relevant growth cycle, and 1pra1 has been seeking to support projects that combine high performance, professionalism and real connection with the fan.
“We know that our sponsorship can strengthen the club on this journey and, at the same time, bring a strategic return for the brand.”
Kaká Carone, Manager of Cruzeiro Basquete, said: “Cruzeiro Basquete is very happy to announce the arrival of 1pra1 as another sponsor of our project. In all our processes, Cruzeiro Basquete seeks to be a true aggregator of brands, building partnerships with companies that have professionalism, credibility and that are a reference in their respective markets.
“1pra1 arrives exactly within this profile, adding to our project and believing in the growth of basketball. We hope it will be a long partnership, with many fruits for both sides, and that it can always reinforce the proposal of entertainment with responsibility, which is one of the pillars of the betting sector.”
Cruzeiro Basquete relaunched operations in the 2021/2022 season. In 2023, it won the Brazilian Championship and followed with the 2024 South American Cup. The club currently competes in the NBB for the first time after finishing as Liga Ouro runner-up.
LATAM News Sponsored By
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
