Grand Royal Casino adds enterprise texting, expands collaboration with QCI
The casino aims to strengthen communication between its online and brick-and-mortar channels.
Key Points
- In addition to other programs, Grand Royal will incorporate enterprise texting services
- Guests will begin receiving personalized and timely messages when visiting the casino resort
Grand Royal Casino has extended its partnership with Quick Custom Intelligence (QCI) by adding QCI’s real-time guest-engagement and enterprise texting services.
Continuing and expanding the partnership builds on the casino’s ongoing QCI Platform deployment.
QCI’s Platform unifies analytics, player development, marking and operational decisioning into a single and real-time intelligence environment.
With these additional resources, Grand Royal can deliver personalized and timely messages to its guests, which could potentially elevate guest experience and strengthen customer loyalty.
General Manager Carl Doyon explained this further by saying, “Extending our partnership with QCI to include enterprise texting is an important step in advancing how we communicate with our guests.
“These capabilities will allow us to reach customers more effectively, coordinate offers between our online and land-based properties and significantly streamline interactions for our marketing and host teams. We’re excited to bring this next level of engagement to our loyal players.”
QCI CEO Dr. Ralph Thomas voiced his enthusiasm for the continued collaboration by saying, “We are delighted that Grand Royal continues to expand its use of the QCI Platform. Adding SMS engagement enables true real-time activation — linking marketing, loyalty, and host outreach with precision and scale.
“As Grand Royal integrates communications across retail gaming, online gaming, and hospitality, QCI’s 5.1 Platform will provide the unified intelligence required to deliver cohesive experiences and maximize player lifetime value.”
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