Sportradar, Kambi extend partnership, consolidating US growth plans
The five-year extension sees Kambi continue to supply NBA, NHL, MLB and college sports data to Sportradar.
Sportradar, a provider of sports technology and immersive experiences to US bettors, has agreed a five-year extension to its partnership with Kambi, a leading sports betting supplier.
Per the terms of the agreement, the two organizations have re-established Sportradar as Kambi’s sole supplier of NHL, MLB, NBA and college sports data in the US market. The two parties first agreed to a deal of this nature in 2018.
“Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective positions,” said Neale Deeley, Managing Director, US Betting, Sportradar.
“We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”
Sportradar’s offering includes pre-match score data, live match trackers, customer acquisition and retention software and will be available to all Kambi-partnered operators. This includes Churchill Downs Incorporated (TwinSpires), Penn National Gaming (Barstool Sportsbook), and Rush Street Interactive (BetRivers).
Jamie Mckittrick, Kambi’s Vice President of Commercial Operations, added: “We are delighted to have put pen to paper on this multi-year extension with Sportradar. Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”
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