Better Collective gears up for Missouri online sports betting debut
The company is part of the state’s online sports wagering market launch.
Key Points
- Voters greenlighted online sports wagering in Missouri in November 2024
- Lawmakers and regulators had until December 1 to launch the online market
In preparation for Missouri’s online sports betting market launch, Better Collective recently announced it has “coordinated closely” with licensed sportsbooks to make sure the company is ready for the market’s debut.
The company said in a statement, “Better Collective is fully prepared, bringing its data-driven sports media brands and innovative betting tools to sports fans across the state.”
Missouri joined the pack of states that allow online sports betting last fall during the November 2024 election, when voters pulled the lever in favor of expanding gambling within the state.
Regulatory framework set up for state affiliates will allow Missouri to operate under a CPA-based commercial level.
Better Collective SVP of Revenue Karl Pugh commented, “We are excited to be part of the launch of Missouri’s regulated sports betting market. This is an important step toward a safer and more transparent betting landscape, and we look forward to bringing sports fans in Missouri the insights, data, and innovative tools they need to engage with sports in a more informed way.
“Through trusted brands like Action Network and our AI powered betting solution, Playbook, we aim to deliver a great experience from the very first day.”
Good to Know: More than 35 states, along with the District of Columbia, have authorized legal sports betting in the United States
However, the legal online gaming market has not experienced the same explosive expansion as sports betting.
To date, seven US states have welcomed legal iGaming, including Pennsylvania, Delaware, Michigan, New Jersey, Rhode Island, West Virginia and Connecticut.
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