FanDuel unveils new rewards program for casino platform in select states
FanDuel Casino customers located in New Jersey, Michigan, Pennsylvania and West Virginia are now eligible to earn points, unlock levels and access exclusive benefits from the operator.
Key Points
- FanDuel Casino also introduced the next phase of its Calling All Thrillionaires campaign, featuring videos titled Thrillionaires, Assemble!, Shopping for Thrills and Serving Up Thrills
- The second iteration of the Calling All Thrillionaires brand campaign was created in partnership with Orchard Creative, and will launch in key FanDuel Casino markets
FanDuel Casino has unveiled a new rewards program for users residing in New Jersey, Michigan, Pennsylvania and West Virginia, as well as introduced the next phase of its Calling All Thrillionaires brand campaign.
FanDuel Casino Rewards Club grants users the opportunity to earn points, unlock levels and access exclusive benefits from the operator, possibly resulting in weekly bonus back offers ranging from 5% to 25%, reward boxes and birthday bonuses.
“At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play,” FanDuel SVP of Casino Product Andrew Gradwell said.
“The program is designed to elevate the player experience – enabling customers to enjoy their favorite games while earning points, unlocking new tiers and accessing greater rewards.”
The second iteration of the Calling All Thrillionaires brand campaign was created in partnership with Orchard Creative and will feature three videos, Thrillionaires, Assemble!, Shopping for Thrills and Serving Up Thrills, set to be launched in key FanDuel Casino markets.
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Thrillionaires, Assemble! and Shopping for Thrills are currently live in states such as the four eligible for FanDuel Casino Rewards Club, while Serving Up Thrills is expected to debut during the holiday season.
“At FanDuel Casino, we know that the thrill comes from anticipating the win,” FanDuel VP of Marketing Daniele Phillips said.
“The latest chapter of ‘Calling All Thrillionaires’ brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”
The brand campaign features “new, proprietary vocabulary” while choosing to differentiate itself from a “category that typically leans predictably on celebrities and the proposition of winning.”
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