Prime Sports to integrate FanDuel bet tracking for NBA broadcasts
The broadcasts will feature a rotating feed of live odds, spreads, player props and more, as users of both FanDuel and Amazon Prime can link accounts to track their bets live on screen.
Key Points
- The 2025-2026 NBA season is set to begin on October 21 with a matchup between the Houston Rockets and defending champion Oklahoma City Thunder
- The new league year will also represent the first time Amazon Prime has broadcast NBA games, with the platform having replaced TNT as part of a contract signed earlier in 2025
Amazon Prime Sports will unveil a new portfolio of interactive features and AI-powered technology ahead of its inaugural season broadcasting NBA games for the 2025-2026 season, also set to feature live bet tracking from FanDuel sportsbook.
“Since Day 1, we’ve challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience,” Head of Prime Video US and Global Sports & Advertising Jay Marine said.
“As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video’s comprehensive NBA offerings. As we’ve demonstrated through our coverage of Thursday Night Football and NASCAR, our innovation teams are continuously raising the bar and exploring what is possible within our produced coverage and add-on subscriptions.”
The broadcasts will feature an Odds View experience which offers a rotating feed of live odds, spreads, player props, parlays, game props and more, as users of both FanDuel and Amazon Prime can link the accounts to track their bets live on screen.
Good to know: FanDuel and Delaware North agreed to a new market access agreement on September 18 which will see the operator expand upon its iGaming and online sports betting offering in West Virginia through Delaware North’s Mardi Gras Casino & Resort
The overlay “adds context to the game” and helps to showcase how players and teams are performing relative to betting markets. Both FanDuel and Amazon Prime stated responsible gaming is a “core principle” of the bet tracking and Odds View technology, as the feature can be disabled at any time.
The 2025-2026 NBA season is set to begin on October 21 with a matchup between the Houston Rockets and defending champion Oklahoma City Thunder, as Amazon Prime officially replaced TNT following a television rights contract signed earlier in 2025.
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