Fanatics Fest to expand offerings ahead of third year in New York City
The second annual Fanatics Fest, held in June 2024, reportedly hosted over 125,000 attendees, more than 300 professional athletes and 250 shops and dealers from across the US.
Key Points
- Returning to New York City from July 16-19, 2026, Fanatics Fest will now stage an additional 25% of the Javits Center and expand to a four-day event for the first time
- On August 25, Fanatics Betting and Gaming formed a new multi-year partnership with Boyd Gaming to expand its retail and online sportsbook operations into Missouri
Fanatics will host its third annual Fanatics Fest event from the Javits Center in New York City from July 16-19, 2026, representing the first-time in which the sports and entertainment festival has expanded to four days, while also utilizing an additional 25% of the facility.
“There is no show in the world like Fanatics Fest and the massive growth and impact in just two years drives home the value to fans, leagues, brands and athletes,” Fanatics Events CEO Lance Fensterman said.
“We can’t wait to build on an incredibly successful 2025 event, which included a complete sellout of our Saturday program, and make the third year of Fanatics Fest our biggest and best yet.”
The second annual Fanatics Fest, held in June 2024, reportedly hosted over 125,000 attendees, more than 300 professional athletes and 250 shops and dealers from across the US.
The festival offers guests access to well-known professional athletes, celebrities and influencers, as well as live programming, brand activations, interactive autograph zones and exclusive product launches.
Good to know: Complex and Fanatics announced a new collection, the Billie Eilish x Mitchell & Ness NBA League Collection, on October 3 to combine Eilish’s stage aesthetic with Michell & Ness sportswear
On August 25, Fanatics Betting and Gaming formed a new multi-year partnership with Boyd Gaming to expand its retail and online sportsbook operations into Missouri, which is projected to open its regulated sports betting market in December 2025.
The two operators will also open Fanatics-branded retail sportsbook facilities at Boyd Gaming’s Ameristar Casino Hotel Kansas City and Ameristar Casino Resort and Spa St. Charles properties in Missouri.
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