Aristocrat Interactive unveils iGaming and sportsbook solution at FireKeepers Casino Hotel
Under the new agreement, FireKeepers Casino Hotel will offer a customizable PAM system, sportsbook platform and services covering customer support and responsible gameplay.
Key Points
- The collaboration was said to “underscore” Aristocrat Interactive’s commitment to developing digital gaming experiences for long-standing Tribal partners
- FireKeepers Casino Hotel will also gain access to Aristocrat Interactive’s content portfolio to help provide a “seamless” omnichannel experience
Aristocrat Interactive has launched its fully integrated iGaming and sportsbook solution at the FireKeepers Casino Hotel in Battle Creek, Michigan, helping to “underscore” the supplier’s commitment to developing digital gaming experiences for long-standing Tribal partners.
“FireKeepers has been a valued customer of the Aristocrat family for many years, and we’re excited to bring their gaming experience into the digital space,” Aristocrat Interactive iGaming & Sports Managing Director Nir Hakarmeli said.
“This is a natural evolution of our work together, combining our deep industry expertise with FireKeepers’ commitment to delivering top-tier gaming. By providing support for online operations under our iGaming and sportsbook solution, we’re equipping FireKeepers with cutting-edge technology, seamless enhanced support services and a best-in-class digital experience for their players.”
Under the new agreement, FireKeepers Casino Hotel will offer a customizable player account management (PAM) system, sportsbook platform and services covering customer support, responsible gameplay tools, risk & fraud monitoring and payment solutions.
FireKeepers Casino Hotel will also gain access to Aristocrat Interactive’s content portfolio to help provide a “seamless” omnichannel experience.
Good to know: The UNLV IGI named Aristocrat as a new Founding Member of its AI research hub, also known as AiR Hub, where the supplier will utilize industry experience to support key research initiatives
“This marks a significant step forward for FireKeepers as we seek to progressively grow our digital presence. Aristocrat Interactive’s technology and services allow us to integrate our digital gaming into our brick-and-mortar rewards program, generating the best returns for everyone who interacts with the FireKeepers brand,” FireKeepers Casino Hotel CEO Frank Tecumseh said.
“Guests can now use their iGaming rewards at our physical location, and we’re excited to bring an integrated iGaming and sportsbook solution to our players in Michigan.”
For land-based offerings, FireKeepers Casino Hotel hosts 2,700 slot machines, 63 table games, a 21-table live poker room and a hotel with 446 rooms for guests.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
