Planet Sport debuts live casino cross-sell tool
Planet Vision allows operators to integrate video, odds feeds into live dealer games.
B2C and B2B sports media company Planet Sport on Monday unveiled a new cross-sell product it says allows operators to integrate video and live odds streams into the live casino environment.
The company said in a statement the new offering, known as Planet Vision, will deliver continued engagement between each bet.
Planet Sport described it as a cost effective, scalable, real-time video platform that curates content from sources such as YouTube, Vimeo and RSS, and then integrates it into any live casino game presentation via dedicated screens situated behind the dealer or host.
According to the company, operators have “total control” of the platform and the content that is displayed on the screens. In addition to using content available on popular video feeds, Planet Sport said operators will be able to create and stream their own bespoke content tailored to player preferences.
For example, the company said players will be able to watch match highlights and sports content or keep an eye on the operator’s latest odds and markets in between game rounds.
“We are delighted to be officially launching Planet Vision, a product that allows operators to better engage live casino players and drive cross-sell between their casino and sportsbook,” Mike Grenham, managing director of betting at Planet Sport, said in a statement. “We have given a few sneak peeks of Planet Vision at recent trade shows and the feedback has been incredible. Operators can instantly see the added value it provides the player and also how it can help them to unlock even greater LTVs.”
Dean Rayson, head of B2B betting sales at Planet Sport, added: “Planet Vision offers the ability to stream content for any type of sport the operator wants, which means we can deliver different feeds to different territories helping operators localize their live casino products. Not only that, they can take engagement and session times to new highs and then drive live casino players to their sportsbooks at scale.”
Planet Sport works with a variety of B2B clients, providing content, data, advertising, technology solutions and revenue management services for a range of mobile networks, broadcasters, media owners, sportsbooks, agencies and brands right across the globe. The business has started a sustained effort to grow its B2B offering within the iGaming world to deliver innovative products plus gaming-focused editorial, audio and video content, which is available in more than 50 languages.
Planet Sport’s consumer titles currently reach audiences of approximately 20m people every month, with brands including Football365.com, PlanetF1.com, PlanetRugby.com, PlanetFootball.com, TEAMtalk.com, LoveRugbyLeague.com and PlanetSport.com. Planet Sport titles are featured on Apple News, MSN, Google News and across social media.
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