Pariplay signs distribution deal with BetMGM
Supplier signs key partnership with flourishing US operator.
Pariplay and BetMGM have signed a distribution agreement that will enable Pariplay to offer its proprietary games and third-party content to gamblers from New Jersey and Michigan.
BetMGM’s customers from the mentioned states now have access to Pariplay’s portfolio.
This deal represents a strategic step for Aspire Global-owned brand Pariplay, as it plans to become a content supplier in North America.
The aggregator and content provider has recently signed numerous other deals, all of which focus on offering content through its Fusion platform.
Along with over 120 of the supplier’s own titles, the platform features thousands of games from other developers within the gaming industry, as well as a suite of back-office conversion and retention tools that focus on player value enhancement. The deal has the potential to expand into other live markets in the future.
Andrew Maclean, VP of Sales, Pariplay, said: “Our momentum in the US market is showing no signs of slowing down and we are thrilled to partner with BetMGM to continue that progress. We look forward to working together to further boost our presence in the exciting North American markets.”
Matthew Sunderland, VP of Gaming, BetMGM, added: “Pariplay offers an abundance of well-liked content. Through this partnership, BetMGM will add to its gaming experience through titles that will engage and entertain our players.”
Pariplay’s focus on the North American markets follows its long-standing partnership with Entain, thanks to which the provider has expanded its gaming portfolio in several key European markets including Portugal, Denmark, Germany and the UK.
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