FanDuel named official sports betting partner of the NBA
This agreement expands upon the two parties’ previous deal.
The US-based sports betting giant FanDuel has today announced an extension to its partnership with the National Basketball Association (NBA). Per the terms of the agreement, the Flutter subsidiary has been named as an official sports betting partner of the NBA.
Specifically, FanDuel will gain expanded marketing, content, and digital rights to utilize NBA assets within its sports betting, daily fantasy sports, and online casino offerings.
“FanDuel’s partnership with the NBA has been a cornerstone of our success for many years, and together we have revolutionized what is possible in a partnership between a professional sports league and a sports gaming operator,” said Amy Howe, president & CEO, FanDuel Group.
“As we move into the next phase of our relationship to include the NBPA, we are excited to once again reimagine how we engage basketball fans.”
Concurrently, FanDuel has also signed a multi-year partnership with the National Basketball Players Association (NBPA), thus giving the company the right to feature any NBA player on its sports betting app.
“Throughout our seven-year partnership, we have consistently worked with FanDuel to innovate together around the fan experience,” added Scott Kaufman-Ross, senior vice president, head of gaming & new business ventures, NBA.
“This expanded relationship marks the latest chapter of our story, and we look forward to leveraging these new initiatives to continue to engage fans in new ways.”
“We are excited to partner with FanDuel to bring more opportunities for our players to engage with new communities of fans and to create unmissable moments and collaborations in basketball culture,” concluded Que Gaskins, interim president of THINK450, the partnership and innovation engine of the NBPA.
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