PlayUp adds Pennsylvania iGaming to US expansion
Operator inks market access agreement with Caesars Entertainment.
PlayUp on Thursday said it has secured market access for iGaming in Pennsylvania.
As reported by Gaming America, this is the third straight week of expansion announcements for PlayUp. Last week it secured market access for online gaming in Iowa through a partnership with Wild Rose Entertainment, while the previous week saw it gain market access for sports betting in Iowa and Indiana, plus online gaming in New Jersey.
The company said all of these moves are part of its “aggressive growth plan” in the US.
The Pennsylvania market access deal comes via a skin with Caesars Entertainment’s property Harrah’s Philadelphia Casino and Racetrack.
PlayUp cited research from investment bank Goldman Sachs earlier this year that projected the iGaming market in the US to reach $39 billion by 2033.
Pennsylvania was an early adopter of iGaming, the company noted, adding in September the sector generated gross revenue of nearly $98m, a 71.5% increase from September of 2020, when revenue was slightly more than $57m.
The Keystone State is one of five states (Nevada, Michigan, New Jersey, and West Virginia) that currently offer online gaming.
According to a statement from PlayUp, the addition of Pennsylvania to its roster of online gaming states “demonstrates the operator’s bullishness on the future of iGaming and its strategic vision to be more than just an online sports betting operator.”
The company currently operates sports betting in New Jersey and Colorado. Its CEO, Dr. Laila Mintas, said it is key for PlayUp to have an in-depth product portfolio as part of its strategy to differentiate itself.
“It is no secret that the sports betting sector is ultra competitive in the US,” Dr. Mintas said in a statement. “The way we look to cut through the noise is to offer unparalleled customer service and experiences for our VIPs, and provide our patrons gaming and entertainment options beyond just sports betting. iGaming and other services are central to our roadmap of including a wide breadth and depth of options in our product portfolio.”
The company expects to be live with its iGaming product in New Jersey shortly, according to Dr Mintas.
PlayUp says it unifies the world’s favorite online betting products, including fixed-odds sports betting, fixed-odds racing (horses and greyhounds), eSports and daily fantasy sports (DFS), where it hosts Australia’s largest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in the US, Australia, New Zealand and India.
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