Jackpocket named official digital lottery courier of NY Jets
NFL continues to expand its reach into gaming.
Jackpocket and the National Football League’s New York Jets on Thursday unveiled a multi-year partnership.
Jackpocket says it is the first third-party app in the US to provide a secure way to order state lottery tickets.
Per the agreement, terms of which were not disclosed, Jackpocket is the official digital lottery courier of the Jets.
As the 2021 regular NFL season begins, Jackpocket is providing fans with a new way to play the lottery. With more than 20% of Jets fans playing the lottery each week, according to a 2020 YouGov survey, and digital lottery winners up 387.1% in the last year, the two parties said in a statement now is a crucial moment for a partnership such as this.
Jets fans and Jackpocket players will have access to free lottery tickets in the Jackpocket mobile app, game-day activations at MetLife stadium and prizes, and VIP game experiences, such as free game tickets, on-field experiences, and more, they said.
As part of the partnership, Jackpocket will be integrated across a variety of Jets channels, including paid advertising, email, web and social media. A Jackpocket branded scratch-off game will be unveiled in the official Jets mobile app, which the parties said will bring a connection between the two mobile platforms.
“As the NFL’s first digital lottery sponsorship, Jackpocket is proud to partner with the Jets, a New York institution,” Jackpocket CEO Peter Sullivan said in a statement. “With 87% of Jets season ticket holders residing in New York or New Jersey, we are excited to introduce this dedicated fanbase to a new, easy way to play for big lottery jackpots right from their phone.
Jeff Fernandez, vice president, business development and ventures for the Jets, added, “We are excited to bring Jets fans more experiences and opportunities through our partnership with Jackpocket. From unique content to on-field experiences, we look forward to everything this partnership can offer our fans.”
Jackpocket launched in New Jersey in December 2019, then in New York in January 2021. Its mobile app provides a secure way to order official state lottery tickets for Powerball, Mega Millions, Cash4Life and more in those two markets. Jackpocket players have won nearly $65min lottery prizes to date, including five individual players who have won prizes worth $1m or more.
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