Playson strikes deal with King Deportes to grow Latin America presence
Playson will supply the Venezuelan-based operator with its gaming suite.
An agreement with supplier Playson will provide King Deportes with its extensive and well known slot titles. This agreement with the Venezuelan sportsbook and casino will further cement Playson’s presence in Latin America.
The deal will see products such as Solar Temple, Legend of Cleopatra Megaways and Golden Hand become available at King Deportes casinos.
This expansion reflects Playson’s goal to further its reach on the continent following on from the company’s recent entry into the Paraguay market.
Playson sales director Blanka Homor said: “Our presence in Latin America has only grown stronger over the course of 2021 thanks in large part to key strategic alliances such as this agreement with King Deportes. We look forward to working with the operator, and to introducing even further regional audiences to our impressively successful portfolio of slots.”
King Deportes CEO Luis Lizarazo added: “We are delighted to be linking up with Playson in a deal that helps to take our outstanding customer offering up another notch. We have no doubt that such comprehensive partnerships will play a crucial role in building on the strong momentum we have generated in recent weeks and months.”
2021 has seen Playson continue to expand its connections, making a range of new commercial agreements.
The company has received its ISO 27001 information security management certification as well as agreed partnerships with ExeFeed, who specialize in odds calculations, and SoftSwiss, who provide software for sportsbook and casino management.
Furthermore, Playson appointed Tamas Kusztos as the newly established chief commercial officer and received a manufacturer suitability license from the Hellenic Gaming Commission.
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