Sportradar, NBC Sports Regional Networks ink data and content partnership
Deal expands previous betting data and content sharing.
Sportradar, a global provider of sports betting and sports entertainment products and services, and NBC Sports Regional Networks on Thursday said they have agreed to a data and content partnership.
Per the agreement, terms of which were not announced, Sportradar will provide the regional networks with a suite of solutions and offerings from the company’s broadcast services to enhance live-game coverage.
The two companies said this expanded arrangement builds upon their existing betting data and content partnership, which most recently produced an alternative betting broadcast of a Chicago Bulls game on April 22.
NBC Sports said the expansion allows its regional networks to leverage Sportradar’s data to drive fan engagement. Given access to Sportradar’s live data interface, broadcasts will receive faster data updates on screen and richer, more captivating graphics to complement live game action, it said.
The parties said the regional networks also will benefit from Sportradar’s experience with specialized league data (MLB Statcast powered by Google Cloud, and NBA Advanced Stats), which will allow deeper tracking and more insightful storylines throughout the course of a game.
“Sportradar is excited to expand its relationship with the NBC Sports Regional Networks as they continue to evolve their offerings to further engage the next-generation sports fan,” Brian Josephs, VP of digital sport for Sportradar, said in a statement. “NBC Sports Regional Networks are iconic and have shaped the way that fans watch their favorite teams and athletes. Our technology platform and 360-degree approach enable them to tap into a number of our capabilities and will give them the flexibility they need to create tailored experiences that meet the changing demands and expectations of their audiences.”
Jon Slobotkin, SVP of content and live programming for NBC Sports Regional Networks, added: “The NBC Sports Regional Networks are committed to delivering impactful, entertaining and informative live-game experiences, and continuing to experiment and enhance our coverage through technology and innovation. Advanced data is a significant component of those efforts, and Sportradar delivers the services and capabilities we need to best serve fans and meet their evolving preferences for how they consume content covering their favorite teams and players.”
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
