GAN adds Gila River to roster of simulated gaming clients

Casino operator is company’s first client in Arizona.

GAN Limited, a full-service internet enterprise software-as-a-service provider, on Wednesday said it has signed a definitive agreement with Gila River Gaming Enterprises to provide simulated gaming solutions to Gila’s patrons across all properties on both desktop and mobile.

Gila River Gaming Enterprises operates three casinos in Arizona on behalf of the Gila River Indian Community: Wild Horse Pass in Chandler, Vee Quiva in Laveen Village, and Lone Butte in Chandler.

GAN said its customized solution provides marketing, brand building and revenue opportunities for both operators and GAN.

As part of the deal, GAN said it will launch a new application framework and desktop template that includes loyalty linking.

“We are excited to announce our latest partnership with Gila River Gaming Enterprises,” Jeff Berman, chief commercial officer of GAN, said in a statement. “Gila operates three world-class casinos in the state of Arizona, and we are proud to be selected as their trusted partner to improve the player experience. We look forward to developing a customized solution for Gila and the continued growth of our simulated gaming clients.”

Dominic Orozco, CMO of Gila River Gaming Enterprises, added, “We are very pleased to have a partner like GAN to develop a customized simulated gaming platform allowing our players to play and earn rewards away from our properties. The functionality and flexibility of GAN’s solutions allowed us to immediately begin the launch process and we look forward to working with GAN for many years to come.”

Michael Bartlett

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