PowerPlay relaunches Ontario app with expanded casino and sportsbook access

It offers over 1,200 casino games and full sportsbook markets, among other usability improvements.

PowerPlay has relaunched its mobile application with updates aimed at improving usability for local players. 

The redesigned app offers access to more than 1,200 casino games alongside full sportsbook markets and is now available on both iOS and Android devices.

According to PowerPlay, the relaunch incorporates user feedback from Ontario, resulting in upgrades to account registration, login processes and the bet slip to streamline wagering. The platform also provides personalized offers based on player activity.

Jon Parker, CPO at PowerPlay, said, “Our goal was simple: Create an app that’s fun and effortless for Ontario players. The new design is quicker, smoother and shaped by direct feedback, whether you’re spinning the slots or placing a bet, everything just feels easier.”

Thomas Vermeulen, Marketing Director at PowerPlay, added, “Ontario deserves more than a one-size-fits-all app. While big operators throw money at flashy, generic products, we went the other way, listening to local players. PowerPlay is the bold alternative you can root for, proving you don’t need a billion-dollar budget to deliver a better experience.”

Good to Know: At the beginning of September, Ontario-based Absolutebet Corp received an AGCO license, allowing it to register as an iGaming operator in the province and prepare for its launch

PowerPlay operates under the regulation of the Alcohol and Gaming Commission of Ontario (AGCO), ensuring compliance with provincial rules for both casino and sports betting activities.

In June 2023, PowerPlay introduced a geolocation-based automated website that directed players to a location-specific site. As of April 2025, players can access an Ontario-specific platform directly without any redirection.

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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