1/St Content partners with Italy’s MASAF ahead of the Breeders’ Cup

The distribution deal with expand company reach throughout Italy.

North and South American horseracing content provider 1/St Content has teamed up with the Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF). This partnership comes ahead of the upcoming Breeders’ Cup World Championships.

1/St aims to grow its presence throughout the Italian region through this agreement. This move is also part of the company’s goals to expand internationally.

This alliance will create opportunities for local pool betting on Turkish, North American and South American racing in Italy, 1/St Content said. This was recently soft launched during the 100th edition of the Hambletonian at the Meadowlands in New Jersey.

Simon Fraser, Senior Vice President International at 1/St Content, said: “We’re thrilled to be working as a partner with MASAF on a program to rejuvenate their horse racing audience and breathe new life into the Italian industry. Our collaboration marks a cornerstone from which we can build together to ensure that racing is competitive with other betting options and further expands 1/ST’s global reach.”

Remo Chiodi, Director General for Horse Racing at MASAF, echoed similar sentiments.

Chiodi commented, “This partnership is part of a broader framework aimed at strengthening relations between Italy and the United States in the horseracing sector: it is a path that consolidates ties between the two countries, enhances both our national excellence and international achievements, and opens up new opportunities for growth and exchange. It is a step that also involves breeding and training, while highlighting the image of Italian racing excellence in the United States, represented by our most renowned jockeys competing overseas.

 “Thanks to this agreement, major American racing events will be broadcast free-to-air on EQU TV, expanding the television offering and allowing betting on the races within a fully integrated system. After years of challenges, Italian racing is redefining the entire sector to restore our sport to a position of strength, both at home and abroad.”

Laura Mack

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