Betano confirms Flamengo shirt sponsorship

The sponsorship will run through 2028, covering the men’s and women’s football teams, Olympic sports and Flamengo TV.

Flamengo will feature Betano on the front of its shirt, after details of the sponsorship were announced by the latter.

The agreement, running through the end of 2028, extends to the men’s and women’s professional football teams, Olympic sports and Flamengo TV.

This update follows the recent announcement of Betano as Flamengo’s lead partner.

Through this partnership, the Brazilian club joins a group of major international teams associated with Betano, including FC Bayern München, Club Atlético River Plate, Aston Villa, FC Porto, Sporting CP and SL Benfica, among others.

Betano will support Flamengo’s international expansion as part of the partnership, with activations planned in Europe and Latin America. The operator also highlights its ongoing focus on promoting responsible gaming in Brazil and in other international markets where it is present.

George Daskalakis, Co-Founder and CEO of Kaizen Gaming, operator of the Betano brand, said: “Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. 

“We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club.”

Good to know: As part of its social responsibility efforts, Betano recently partnered with Sebastián “Loco” Abreu in a campaign encouraging fans to set betting limits

In addition to brand visibility with teams and athletes, the partnership includes investment in social and sports development initiatives, highlighting the aim of both Betano and Flamengo to contribute positively on and off the field.

Luis Eduardo Baptista, President of Clube de Regatas do Flamengo, said: “This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans.”

Alex Rivera

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My goal is to explain how gaming, esports, and betting intersect in ways that readers can actually understand, without stripping away the entertainment that makes the space compelling.

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