Klutch Sports Group to serve as Strategic Brand Advisor for PrizePicks
The sports agency will support PrizePicks through upcoming marketing campaigns which look to utilize the company’s experience in sports, music, entertainment and creators.
Key Points
- As part of the collaboration, Klutch, as well as its Brand Consulting and Sports and Brand Insights divisions, will advise PrizePicks on talent strategy, brand development and relationship building
- Klutch Sports Group was originally founded in 2012 by CEO Rich Paul, representing athletes such as LeBron James, Myles Garrett and Jalen Hurts
PrizePicks has formed a new collaboration with Klutch Sports Group, originally founded in 2012 by CEO Rich Paul, naming the sports agency as a Strategic Brand Advisor for the daily fantasy sports (DFS) operator.
As part of the collaboration, Klutch, as well as its Brand Consulting and Sports and Brand Insights divisions, will advise PrizePicks on talent strategy, brand development and relationship building across both sports and entertainment.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community and entertainment converge,” PrizePicks CMO Mike Quigley said.
“Klutch brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide.”
The sports agency will also support PrizePicks through upcoming marketing campaigns which look to utilize the company’s experience in sports, music, entertainment and creators in the hopes of forming new opportunities for the operator in “culture and fandom.”
Good to know: In an effort to strengthen its legal and compliance leadership team while continuing to expand its DFS offering across the US, PrizePicks appointed Todd Grossman to Director of Gaming Regulatory Compliance on July 9
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture and entertainment,” Klutch Sports Group SVP of Brand Consulting Maria DeRuccio said.
“We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike.”
Klutch Sports Group was originally founded in 2012 by CEO Rich Paul, representing athletes such as LeBron James, Myles Garrett and Jalen Hurts, who recently won Super Bowl LIX with the Philadelphia Eagles in February.
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