William Hill extends collaboration with Inspired for improved virtual sports offering
The extension was said to help both companies be well-positioned for ‘continued success’ and expansion within the UK retail betting market.
Key Points
- The virtual sports rollout includes the integration of new events into William Hill’s broadcast networks in hopes of enhancing customer experience for horse and greyhound racing
- The reported upgrades will look to add approximately 300 new virtual sports events each day to offer increased betting opportunities for William Hill retail customers
William Hill and Inspired Entertainment have expanded upon its long-term partnership, originally formed over two decades ago, in the hopes of providing the operator with an enhanced virtual sports offering for retail customers.
The virtual sports rollout will reportedly include the integration of new events into William Hill’s broadcast networks to enhance the customer experience for horse and greyhound racing. The upgrades will look to add approximately 300 new virtual sports events each day to offer increased betting opportunities for William Hill retail customers.
“We’re always looking for new ways to elevate the customer experience in our shops, and this enhanced Virtual offering is a significant step forward,” William Hill Head of Retail Gaming Jon Sanders said.
“Working with Inspired, we’re excited to bring even more variety, energy and quality to our overall retail product range, helping us to engage customers up and down the country. It’s a great example of how we’re continuing to invest in innovation to meet the evolving expectations of our players.”
The extension was also said to help both companies be well-positioned for “continued success” and growth within the UK retail betting market. Additionally, a third William Hill channel will be introduced dedicated entirely to virtual racing.
Good to know: Inspired announced a new partnership with Torrero on July 15 to expand its portfolio of games into markets such as the UK, Estonia and Mexico
“Inspired’s enhanced Virtual Sports products will offer William Hill customers an unparalleled experience, featuring newly refreshed 2D content and state-of-the-art titles like V-Play Horses Chase and V-Play US Horses,” Inspired President and CEO Brooks Pierce said.
“This next chapter in our 20+ year relationship with William Hill underlines our shared commitment to innovation, quality and customer satisfaction in the UK retail betting space.”
On June 2, Inspired launched its virtual sports products in Brazil with BetMGM, offered through the Kambi Engage platform and part of the operator’s broader international expansion strategy.
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