ARB Interactive granted court approval for $7.1m PCH acquisition
The transaction was officially approved by the US Bankruptcy Court for the Southern District of New York, accelerating PCH’s transformation into a digital entertainment company.
Key Points
- ARB Interactive will assume responsibility for all PCH prize obligations moving forward, including those held in 2025
- The social gaming operator will look to “revitalize” PCH with a modern, mobile-first strategy “rooted in trust, transparency and consumer-first values”
Social gaming operator ARB Interactive has officially received approval from the US Bankruptcy Court for the Southern District of New York to acquire Publishers Clearing House (PCH) assets for $7.1m.
ARB Interactive will assume responsibility for all PCH prize obligations moving forward, including those held in 2025, and look to “revitalize” PCH with a modern, mobile-first strategy “rooted in trust, transparency and consumer-first values.”
“We are excited to welcome Publishers Clearing House into the ARB Interactive family,” ARB Interactive CEO Patrick Fechtmeyer said.
“Our vision is to blend PCH’s storied heritage with cutting-edge, free-to-play mobile gaming experiences that captivate a new generation. By prioritizing fairness, fun and integrity, we aim to uphold the PCH brand as a trusted leader in digital entertainment while honoring the spirit of American culture that has defined the brand for over 70 years.”
Good to know: California lawmakers have reportedly introduced legislation that would prohibit sweepstakes casino operators from conducting business within the state, prompting a response from the Social and Promotional Games Association on June 23
ARB Interactive’s acquisition accelerates PCH’s transformation into a digital, advertising-supported entertainment company, assisted by ARB’s Modo Casino platform.
On March 21, SCCG Management announced a strategic partnership with PCH to explore new social gaming monetization opportunities.
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