FanDuel appointed as official US betting partner of PFL
The agreement was said to represent a ‘major step forward’ in integrating real-time betting data and experiences into the MMA sporting league.
Key Points
- As part of the collaboration, FanDuel will provide official betting odds across all PFL events and broadcasts, beginning with the semifinal event on June 12 in Nashville, Tennessee
- FanDuel logos will also be featured in and around the cage, as the operator has exclusive rights to utilize PFL logos and “Official Partner” branding for advertising and promotions
The Professional Fighters League (PFL) has formed a new partnership with FanDuel, cementing the operator as the official US sports betting partner of the mixed martial arts (MMA) competition’s World Tournament and Championship Series.
“We’re thrilled to partner with FanDuel as we look to advance the sport by delivering a premium and unique betting experience to the millions of passionate MMA fans in the US,” PFL SVP of New Business Mike Chioditti said.
“Betting is a key engagement driver for today’s sports audience, and through this partnership, we’re delivering unrivaled access to our fans.”
As part of the collaboration, FanDuel will provide official betting odds across all PFL events and broadcasts, beginning with the upcoming semifinal round on June 12 in Nashville, Tennessee.
FanDuel logos will also be featured in and around the cage, as the operator has exclusive rights to utilize PFL logos and “Official Partner” branding for advertising and promotions, such as Tale of the Tape and presenting sponsor.
Additionally, PFL and FanDuel will collaborate on exclusively themed content across its social media and digital platforms.
Good to know: Flutter, the owner and operator of FanDuel, announced its intention to impose a $0.50 transaction fee on all bets placed in Illinois on June 10 in response to the state’s recently announced sports betting tax hike
“We are excited to bring our new partnership to life and collaborate with the league to enhance the experience of wagering on PFL events,” FanDuel Sportsbook SVP and GM Karol Corcoran said.
“As our partnership kicks off, we look forward to offering passionate MMA fans another way to engage with their favorite athletes.”
The agreement was said to represent a “major step forward” in integrating real-time betting data and experiences into PFL.
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