Shake Shack partners with Penn Entertainment for multi-property launch
The first Shake Shack locations are expected to open at Hollywood Casino in Toledo, Ohio and River City Casino Hotel in St. Louis, Missouri during 2026, pending regulatory approvals.
Key Points
- In partnership with Penn Entertainment, Shake Shack stated it is “raising the stakes” by delivering enhanced culinary experiences and quality service to new guests
- Penn Entertainment EVP of Operations Todd George said the collaboration marks “another exciting development” for the operator as it reimagines the dining options at each property
Penn Entertainment has formed a new licensing partnership with Shake Shack to launch the well-known burger brand at 10 properties run by the operator, with the first debuts set to take place during 2026.
“Shake Shack is thrilled to be partnering with Penn Entertainment to open ten incredible Shacks and take a meaningful step into the entertainment space,” Shake Shack President of Global Licensing Michael Kark said.
“We continue to explore flexible formats that allow us to expand the Shake Shack brand into new regions of the US. Together with Penn, we’re creating new opportunities to share our special blend of top-notch ingredients and warm hospitality with even more guests.”
In partnership with Penn Entertainment, Shake Shack stated it is “raising the stakes” by delivering an enhanced culinary experience at each of the 10 properties as well as quality service to new guests.
Good to know: Everi Holdings’ CashClub Wallet technology began powering Penn Entertainment’s Penn Wallet at M Resort Spa Casino on May 5 in the hopes of driving additional volume and improving operational efficiencies
“This partnership marks another exciting development as we continue to reimagine our properties with refreshed dining and entertainment options,” Penn Entertainment EVP of Operations Todd George said.
“Shake Shack is a well-known brand that resonates with customers, and we look forward to welcoming them to a core segment of our property portfolio.”
The first Shake Shack locations are expected to open at Hollywood Casino in Toledo, Ohio and River City Casino Hotel in St. Louis, Missouri during 2026, pending customary regulatory approvals.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
