Betano becomes River Plate’s main sponsor
The deal takes effect this season and will remain in place over the long term with the Kaizen Gaming brand.
Key Points
- Kaizen Gaming has signed a long-term partnership with River Plate
- Its brand, Betano, will appear as the main shirt sponsor
Argentina’s Club Atlético River Plate has entered into a long-term partnership with Kaizen Gaming.
As part of the agreement, Kaizen is granted the rights to feature its brand Betano, launched in Argentina a year ago, as the main shirt sponsor for the club starting this season.
Through this partnership, Kaizen Gaming aims to strengthen its market presence in Argentina, expand its sponsorship portfolio and grow its corporate social responsibility initiatives.
Betano teamed up with Argentina’s football association (AFA) in 2024 as the naming sponsor, which rebranded the league as “Betano Tournament.”
Alongside this agreement, River Plate seeks to diversify its revenue streams and strengthen its presence on the international stage.
Jorge Brito, President of River Plate, said: “Partnering with Kaizen Gaming and its brand Betano marks a significant milestone for us. Their presence in 19 international markets aligns perfectly with our global vision. Through its sponsorships of the Conmebol Copa América™ 2024 and the Argentine Professional Football League’s “Torneo Betano”, Kaizen Gaming has reinforced its leading role in the world of sports.
“River Plate is also a global leader in sports marketing, backed by a passionate fan base, an iconic stadium and an unmatched record of over 85 consecutive sold-out home matches. We are proud to be the most followed club in the world. With this partnership, we continue to grow, break new ground, and we’re excited to welcome Betano to the River Plate family.”
Stefano Di Carlo, River Plate’s General Secretary, added: “This agreement is the result of a long-term strategy we have been developing to consolidate the club as a global leader, backed by its institutional strength and more than 120 years of sporting success.
“The fact that an international brand like Betano has selected us as its partner speaks volumes about the strength of the River Plate brand worldwide and the confidence our institutional and sporting project inspires.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “River Plate is a global footballing institution with one of the largest fan bases in the world and a history dating back over 120 years. As soon as we started speaking with the club, we knew we had found a partner who shared our values and relentless drive to raise the bar and set the highest standards in everything they do.
“The club and its fans’ passion for football is second to none, and it is exciting to be joining them on the next chapter of their illustrious history. At Betano, we are always aiming for the top.”
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