Argentina: Betano to represent AFA as new naming sponsor

May 13, 2024
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The 2024 tournament event will be renamed Torneo Betano.

Betano will team up with the Argentina’s Professional Football League (AFA) and will serve as the league’s naming sponsor. Part of the deal includes naming the annual tournament, which will now be called Torneo Betano.

Another aspect of the agreement involves the AFA aiding Betano in expanding across the LatAm region.

AFA President Claudio Tapia commented, "The Professional Football League is, without a doubt, one of the most federal sporting events with the largest audience in Argentina. We have always considered our Professional League as an emblem within Argentine football, and we have thus configured new and attractive brand assets. With the conviction of being able to bring fans closer to their teams every day and in this way generate links between the LPF and world-class companies.

“This agreement with Betano strengthens our vision and confirms, once again, the massive reach of our Argentine football throughout the country. We thank BETANO for their confidence in our ability to carry out valuable experiences and with professionalism we will carry out an ambitious brand plan. We welcome Betano as a naming sponsor of the Professional Football League."

Kaizen Gaming CCO Julio Iglesias said that this partnership represents the company’s ongoing commitment to regional football.

He said, "From the legendary 'Superclasico' to their clubs' record 25 Copa Libertadores titles and the National Team achieving glory at the World Cup in Qatar, Argentina is never short of exciting football moments. Its league's long and established history and its recognition among the top ten globally also make it a launching pad for many of tomorrow's most talented stars.

“Our new partnership with the AFA reinforces our growing dedication to the Argentine football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences. We wish a great start to the Betano Tournament this Sunday."


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