NCAA and Genius Sports renew partnership through 2032
Genius Sports is confirmed as the provider of official NCAA data to licensed sportsbooks for all postseason tournaments, including March Madness.
Key Points
- NCAA and Genius Sports will continue their partnership until 2032
- The agreement grants free access to live game statistics for all school members
- Genius Sports also aims to protect students and athletes by monitoring responsible gaming practices
The National Collegiate Athletic Association (NCAA) and Genius Sports have announced the extension of their long-running partnership.
The newly signed deal, which will run until 2032, will include post-season tournaments such as March Madness and the continued designation of Genius Sports as the exclusive distributor of official NCAA data to licensed sportsbooks.
Genius Sports is also seeking to work alongside licensed partners to enhance integrity measures and encourage responsible gambling by limiting risky bet types, maintaining regulatory compliance and protecting student-athletes.
Through the Authorized Gaming Licensee (AGL) program, sportsbooks will have access to official NCAA data feeds, marks and logos. The partnership also grants free member access to the NCAA’s official platform for live game statistics: NCAA LiveStats, which supports 70,000 games annually across major college sports and collects and distributes data for colleges and coaches.
With this agreement as a starting point, a machine learning platform featuring AI, called GeniusIQ, will be introduced to deliver real-time insights.
Mark Locke, Genius Sports CEO, said, “Since 2018, Genius Sports’ technology has transformed the college sports data ecosystem.
“This extension is a powerful endorsement of our vision – delivering cutting-edge data solutions to support NCAA schools while connecting our sportsbook partners with the highest quality NCAA official content, alongside our exclusive NFL and Premier League rights.
“Most importantly, it’s a partnership grounded in innovation, integrity, and a shared commitment to the future of collegiate athletics.”
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