Bally Bet to serve as multi-property sportsbook partner of PropSwap
The partnership officially began on March 27, prior to the start of the March Madness college basketball tournament’s Sweet 16 round.
Key Points
- PropSwap and two Bally Bet sportsbooks in Mississippi will combine efforts to help gamblers “find new ways to wager”
- The goal of the collaboration is to drive more handle and a higher ticket count at Bally Bet sportsbooks from sports bettors
Bally Bet has officially agreed to a multi-property sportsbook partnership with Prop Swap to drive more handle and a higher ticket count at Bally Bet sportsbooks from sports bettors.
“Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers,” PropSwap Founder and CEO Luke Pergande.
“We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We’re excited that Bally Bet shares that vision with us, and we are looking forward to the start of the partnership this weekend.”
PropSwap and two Bally Bet sportsbooks in Mississippi – at the Hard Rock Hotel and Casino Biloxi and Bally’s Vicksburg – will combine efforts to help gamblers find “new ways to wager.”
Bally Bet is now PropSwap’s “preferred” sportsbook in the state of Mississippi.
Good to know: Greater Good Charities and Bally Bet collaborated to donate one million meals to shelter pets in need throughout the NFL season on March 4
PropSwap also announced Dustin Gouker as a new Advisor to the company, having said, “PropSwap has been an innovator in sports betting, and I am excited to help the company in the next phase of its growth.
“Deals like this with retail sportsbooks in a state with legal sports betting are a testament to what Luke and the team have built, and their desire to help grow the regulated industry.”
PropSwap’s North American database of users and Bally Bet’s presence in the Magnolia State will be combined to increase betting activity at both sportsbook locations.
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