Lottery.com begins first entry into European and Asian markets
The digital lottery company will adopt a regional roll-out approach in Europe and Asia, in line with its previously announced international expansion strategy from February 4.
Key Points
- The market entries represent the first revenue-generating expansion into new territories since the company’s official relaunch
- Lottery.com-branded platforms will begin launching in multiple European and Asian markets during March 2025
Lottery.com has officially begun international expansion efforts into new markets, starting with regional rollouts in Europe and Asia throughout March 2025 and representing the first revenue-generating growth into new territories since the company’s official relaunch.
According to Lottery.com, the global lottery industry continues to demonstrate significant growth, exceeding $300bn annually and expanding year-over-year. The digital lottery company also stated that expansion into key European and Asian markets will generate “immediate” revenue while establishing a clear path for further global expansion.
“We are thrilled to relaunch Lottery.com’s brand and platform to new consumers and markets, starting with our initial expansion into multiple countries in Europe and Asia,” Lottery.com Chairman and CEO Matthew McGahan said.
“This marks a strategic step outside of the United States, paving the way for our global ambition, to offer communities worldwide a unified lottery solution.”
The European lottery market size was estimated at $118.75bn during 2024 and is expected to grow 6.5% annually from 2025-2030, as reported by Lottery.com. The Asian lottery market is projected to reach $5.10bn for 2025 with an anticipated growth rate of 2.92% from 2025-2029.
Good to know: The US District Court for the Southern District of Florida dismissed all claims of fraudulent misrepresentation against Lottery.com on February 28, filed by Sharon McTurk and several affiliates
“Our expansion into international markets is a major milestone for Lottery.com and represents the next phase of the Company’s growth strategy,” Lottery.com COO Gregory Potts said.
“By leveraging our investments lottery technology and deep industry expertise, we are well-positioned to meet the demands of new players and partners worldwide. We are excited about the opportunities ahead and look forward to delivering innovative lottery experiences to global audiences.”
The strategic expansion will aim to capture market share, drive an active database of users and generate rapid revenue growth in high-potential regions. The timing of platform deployment in each country will be guided by jurisdictional gaming regulations, regional brand performance, competitive landscape and consumer preferences.
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