Greater Good Charities and Bally Bet collaborate to help sheltered animals

The two launched a new campaign during September 2024 that resulted in one million meals having been donated to shelter pets in need.

Greater Good Charities and Bally Bet have collaborated to donate one million meals to shelter pets in need throughout the NFL season following the formation of its inaugural Million Meals campaign during September 2024.

“We are delighted to celebrate the success of The Million Meals Campaign and deeply appreciate our collaboration with Bally Bet in making it possible,” Greater Good Charities CEO Liz Baker said. 

“This pet food donation will allow animal shelters to redirect resources toward other critical needs, such as medical care for the pets in their care.”

The campaign looked to connect football fans and pet lovers throughout the entire NFL season with weekly social posts featuring dog content, pet contests, special features and more, with user engagement resulting in 50-100 pet meals donated per interaction.

Additionally, a special partnership with the Cleveland Browns organization contributed 1,000 pet meals for every point scored by the team.

Good to know: Bally’s Corporation completed its merger transaction with Standard General and its affiliates, including The Queen Casino and Entertainment, on February 7

“It was great to collaborate with the Greater Good team on this initiative,” Bally’s Interactive CCO Richard Harris said. 

“Having the opportunity to lend a hand to this cause as part of our day-to-day focus on delivering positive experiences to players in Ohio and doing so in conjunction with our partners at the Cleveland Browns is something that we can all see has some very tangible outcomes for the broader community.”

Greater Good Charities has invested more than $750m in cash grants, in-kind supplies and programmatic support to charitable partners in 121 countries since 2007.

Kirk Geller

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