Scientific Games’ SCiQ technology pushing sales growth for Kansas Lottery retailers

The recently deployed SCiQ system aims to improve operational and inventory efficiency for lottery retailers, featuring optimized digital displays for simplified ticket ordering.

After launching a collaboration on May 28, 2024, that helped to create the Scientific Games Enhanced Partnership program, the Kansas Lottery has reported that the company’s SCiQ technology has begun to drive sales at retail locations throughout the state. 

“Our retailers embraced modernizing lottery in their stores. SCiQ has benefited their lottery sales and simplified operations at their check-out counters. The system helps maintain game inventory, rather than it being a manual function, and they like the product security the locked SCiQ bins offer,” Kansas Lottery Director of Sales & Marketing Stephen Ortiz said. 

“Once the SCiQ project began with our chain retailers, word traveled like the wind, as they say in Kansas. It didn’t take long for our more progressive independent retailers to ask how they could get this technology in their stores.”

The SCiQ system helps to improve operational and inventory efficiency for lottery retailers, featuring optimized digital displays for players to order games in a simpler fashion. The rollout of SCiQ was said to be making a positive impact at participating chain retailers and independently owned stores in greater Kansas regions such as Topeka and Wichita. 

Good to know: Scientific Games secured a new 10-year contract on February 18 to become the full-line provider for the New Mexico Lottery

“We commend the Kansas Lottery for its innovative approach to retail technology. SCiQ has proven to create efficiencies and support lottery sales in more than a dozen US markets and recently launched in Europe for the first time,” Scientific Games Senior VP of Americas Systems Michael Cardell said. 

“Kansas Lottery retailers and their players are benefiting from our technology-driven, streamlined engagement experience and we are delighted SCiQ is already generating higher instant game sales to benefit state programs.”

In addition to retail point-of-sale technology, such as self-service terminals, Scientific Games provides the Kansas Lottery with a lottery gaming system, retailer management system and monitor games. The company also supplies the Lottery’s instant games and manages the products through the Scientific Games Enhanced Partnership program at its facility in Topeka.

Kirk Geller

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