Shoalwater Bay Casino partners with CasinoTrac to enhance loyalty and operations

CasinoTrac will look to automate marketing efforts, reduce jackpot payout times, accelerate play velocity and reach un-carded players.

Shoalwater Bay Casino has partnered with CasinoTrac in an effort to improve its loyalty benefits system and operations, including the introduction of CasinoTrac’s PlayerLINQ network, which drives player engagement through the SlotSUITE platform. 

“We are beyond excited to expand our relationship with CasinoTrac through the adoption of their PlayerLINQ, RePrintEnroll and SlotSuite products. At Shoalwater Bay Casino, our intimate relationship with our players is essential to our continued success, and we know that bond can only strengthen with the inclusion of CasinoTrac’s amazing player engagement systems,” Shoalwater Bay Casino Marketing Manager David Johnson said. 

“Whether it be the ability for players to enroll in Players Club or receive benefits at-will through a kiosk, or to receive offers and information at the machine while playing, we are confident that what CasinoTrac offers will maximize that interpersonal player experience in this rapidly evolving digital world.”

CasinoTrac will be tasked with automating marketing efforts, significantly reducing jackpot payout times, accelerating play velocity and reaching un-carded players.

Good to know: Jackpot Crossing Casino in Carson City, Nevada announced that it chose to replace its existing casino management system with CasinoTrac on December 3

“We are thrilled to expand our relationship with Shoalwater Bay Casino, our partner for nearly eight years. Their trust in our people and solutions is an honor,” Table Trac President & CEO Chad Hoehne said. 

“We strive to provide exceptional technology and enhance customer experiences, ensuring patrons enjoy their time while the management operates within a secure and proven system.”

Shoalwater Bay Casino is located in the Twin Harbors region of Pacific County, Washington and has served as the primary economic driver for the Shoalwater Bay Tribe for over 25 years.

Kirk Geller

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