DraftKings to debut NFL-produced video integration ahead of Super Bowl
DraftKings has announced its sportsbook and daily fantasy app are debuting NFL-produced integrated video content ahead of next month’s Super Bowl.
The videos will provide DraftKings customers with previews, analysis, in-depth research and game highlights. The video content will be dispersed through DraftKings Sportsbook and Daily Fantasy apps, the company said.
The DraftKings Daily Fantasy app will incorporate in-game video highlights into push notifications, which are personalized to each customer’s lineup.
The video integration is part of a partnership between DraftKings, iSportGenius and the NFL.
“Our commitment to providing DraftKings’ customers with the most engaging fan experience possible is at the forefront of what our team sets out to do every day they come into work. By leveraging our partnership with the NFL, we are thrilled to be able deliver official video content for our customers. This latest innovation will serve as another differentiator for our platform, establishing our Sportsbook and Daily Fantasy Sports apps as one-stop-shopping experiences for sports fans.”
DraftKings is poised to capitalize on Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers. The Super Bowl is annually the most wagered-on sports contest in the United States.
DraftKings recently launched its online sportsbook in Michigan and Virginia. The company’s sports betting platform is now live in a dozen states.
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