SlotMatrix goes live in New Jersey in partnership with BetParx
The partnership marks the EveryMatrix subsidiary’s first US games aggregation deal.
Key Points
- EveryMatrix has partnered with BetParx in New Jersey
- It will provide games and tools to BetParx via aggregation platform SlotMatrix
EveryMatrix’s content aggregation platform, SlotMatrix, has partnered with BetParx, marking its first US games aggregation deal. Players in New Jersey will gain access to a range of SlotMatrix exclusive titles, as well as third-party slots and live casino games.
Third-party content includes Evolution’s ‘One Stop Shop’ portfolio, also marking a first, with EveryMatrix being the first supplier to offer these games in the US. Titles in this portfolio come from studios including NetEnt, Red Tiger, NoLimit City and more.
Alongside a range of titles, BetParx will gain access to a range of gamification and player engagement tools, such as free spins and leaderboards.
The move is part of ongoing plans by SlotMatrix to continue its development in the US, with the aggregator expecting to enter Pennsylvania and Michigan during the first quarter of the year. Parent company EveryMatrix holds a range of North American licenses, for states and provinces including Ontario, Michigan, New Jersey, Connecticut and more.
Good to know: BetParx and EveryMatrix partnered in October 2023, announcing plans to provide aggregated content in New Jersey, Michigan and Pennsylvania
On the partnership, EveryMatrix Americas President Erik Nyman said, “Going live with our first-ever aggregation agreement with such a great partner as BetParx is a real milestone for the EveryMatrix business in North America.
“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means BetParx customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”
BetPark COO John Dixon added, “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”
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