SlotMatrix, a casino aggregator in the iGaming industry and part of the EveryMatrix Group, will provide BetParx with an library of games from the US market and become one of its iGaming content aggregators across New Jersey, Michigan and Pennsylvania
Earlier this year in March, EveryMatrix and BetParx signed a deal that saw EveryMatrix distribute content from its own game development studios, Spearhead Studios and Armadillo Studios.
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
The President of EveryMatrix Americas, Erik Nyman, shared his thoughts on the deal: “I’m happy to announce we have extended our partnership with BetParx to aggregation opening the door to a huge variety of content from leading iGaming suppliers.
“Once Live, EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date.
"As a result, we are very confident BetParx will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”
Meanwhile, Senior Director of Interactive Marketing at BetParx, Gil Bushkin, added: “BetParx continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix's capabilities support BetParx's vision of creating a superior casino app that offers a diverse and captivating gaming experience.”
