Sportradar extends partnership with MLB

Sportradar and Major League Baseball (MLB) are set to continue their long-standing collaboration after agreeing to a long-term extension of their partnership. 

With this updated deal, MLB has acquired an equity stake in Sportradar, while the supplier will exclusively distribute MLB’s ultra-low latency official data, media content and audiovisual (AV) content throughout its global client network. 

Also included will be the creation of AI-driven products powered by player tracking data, while Sportradar will continue to provide its integrity services, such as its Universal Fraud Detection System (UFDS), aimed at maintaining the integrity of the sport. 

The pair have worked together frequently in previous years, including in November, when they agreed a deal for the provision of player analysis technologies to be used for scouting purposes across MLB. 

Good to know: Sportradar has been an official partner of MLB since 2014

MLB Executive VP, Media & Business Development Kenny Gersh said, “Sportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape.  

“Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.” 

Sportradar CEO Carsten Koerl added, “We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting-edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game.  

“By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.” 

Ciaran McLoughlin

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