Playson unveils multiple partnerships in the Brazilian market

Playson has announced a handful of partnerships within the Brazilian marketplace, following its entry into the recently regulated online gaming landscape in the nation.  

As per the announcement by Playson, collaborative agreements with licensed operators including Betano, Brazino777, Entain, EstrelaBet, Novibet and Superbet have reportedly been reached in Brazil. Now, a number of the provider’s online gaming options, including its Hold and Win titles, will be distributed to players in the country via these licensed distributors.  

Indeed, Playson was one of the first 68 online gaming organizations to enter the newly regulated Brazilian iGaming space in the New Year, following on from additional expansive moves in the LatAm region which saw the supplier gain a B2B license in Peru.  

Commenting on these latest partnership agreements, Tamas Kusztos, Chief Commercial Officer at Playson, said: “We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation, with players across the region resonating strongly with our dynamic offering.” 

“It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market.” 

Good to know: Last month, the Brazil SPA released its latest ordinance that looks to ease certification delays for sports betting operators  

Early last year, Playson entered a new partnership with High 5 Casino as part of its US expansion plans. More recently, the supplier has had a busy start to 2025, with January seeing the launch of its games in the UK via Paddy Power and Betfair, a new partnership agreement with Titanplay in Canada and the finalizing of a global distribution deal with Light & Wonder.  

Will Underwood

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