Everi partners with 1/ST to launch Gulfstream Racing app
Phase one of the app deployment includes traditional features such as ticketing, promotions and race schedules while also utilizing an in-app horse wagering experience.
Key Points
- The launch is said to be part of Everi’s strategic expansion into sports and entertainment following its acquisition of Venuetize during 2023
- As part of the phase two launch, Everi and 1/ST will create an app for the Santa Anita Park venue, including an expansion of the horseracing and wallet funding experiences
Everi Holdings and 1/ST have partnered to introduce the horseracing betting company’s first mobile app Gulfstream Racing, which is said to be part of Everi’s strategic expansion into sports and entertainment following its acquisition of Venuetize during 2023.
“With 1/ST’s experience in delivering world-class entertainment and wagering for horse racing fans, we felt it was a natural fit for Everi to help enhance the venue experience with additional mobile and funding capabilities,” Everi EVP and FinTech Business Leader Darren Simmons said.
“Our ability to develop solutions for additional fan engagement, flexible enough to reach them wherever they are, is a key part of our combined strategy to enable seamless, mobile-first, self-service journeys, to meet fans at their preferred touchpoint.”
Phase one of the app launch includes traditional features such as ticketing, dining reservations, promotions and race schedules as well as a 1/ST-designed in-app horse wagering experience that allows users to place bets on the race.
The app also utilizes Everi’s BeOn Mobile platform and digital CashClub Wallet technology to provide a cashless wagering option.
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“The collaboration between Everi and 1/ST is about delivering an intuitive, convenient and engaging experience for our fans, and is specially designed for those who are new to horse racing,” 1/ST Technology President Keith Johnson said.
“The Gulfstream Racing App puts the picks of our horse racing experts readily into their hands with a simplified direct betting interface. It also includes ticketing, dining and key venue event highlights, putting everything you need for a fun day at the track in one easy-to-use platform.”
As part of the phase two deployment, Everi and 1/ST will soon launch an app for the Santa Anita Park venue, including an expansion of the horse wagering and wallet funding experiences.
Everi stated that along with venturing into the sports and entertainment space, the app launch helps to expand the company’s footprint throughout the horseracing segment.
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