BetConstruct and Fast Track partner to bring CRM solutions to LatAm iGaming market
The two companies originally formed a partnership during 2024, choosing to expand upon the collaboration in order to offer solutions tailored for the LatAm iGaming market.
Key Points
- The partnership leverages AI technology and real-time data to improve player retention and drive meaningful interactions
- Bet Construct stated that the company is committed to helping operators in LatAm increase market share during a “critical” period of regulation
BetConstruct and Fast Track are partnering to offer all-in-one player engagement and customer relationship management (CRM) solutions tailored for the LatAm iGaming market. The two companies first collaborated in 2024, choosing to expand upon its partnership to help LatAm regulators increase market share during what was described as a “critical” period of regulation.
The partnership is said to leverage AI technology and real-time data in order to improve player retention and drive meaningful interactions, all while navigating LatAm’s regulatory landscape for iGaming.
“Latin America, especially Brazil, represents an exciting growth opportunity for iGaming operators. It is a pleasure to collaborate with BetConstruct to bring the best technology available to operators in the region, helping them deliver exceptional experiences to their players,” Fast Track Co-Founder and CEO Simon Lidzén said.
“By leveraging BetConstruct’s world-class product suite alongside our CRM capabilities, we are enabling partners to create deeply personalised player experiences that foster loyalty and long-term success.”
Through combining BetConstruct’s gaming offerings across casino, sports and lottery with Fast Track’s CRM platform, local operators should now be able to deliver one-to-one personalized experiences for consumers.
Good to know: Galaxy Gaming formed a new partnership with BetConstruct on December 2 that saw Galaxy’s online brands be integrated within BetConstruct’s blackjack, baccarat and poker offerings
“This partnership allows operators in Latin America to deliver targeted engagement strategies tailored to local players. With iGaming interest continuing to grow in the region, we are excited to support operators in achieving their goals with innovative tools and solutions,” BetConstruct CPO Gegham Yegoryan said.
Fast Track also features a data studio which provides operators with advanced analytics tools, enabling faster inquiries and customizable dashboards for data-driven decision-making.
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