Light & Wonder announces Brazilian market entry

Light & Wonder has become the latest online gaming organization to unveil its entry into the recently regulated Brazilian market, which officially opened on January 1.  

Now, players in the nation will have access to a range of L&W titles, such as Megaways, 88 Fortunes or Cash Falls, as the supplier has gone live with a number of online operators in the market. As detailed, part of this market entry arrangement has also seen the distribution of games in Brazil from Light & Wonder’s subsidiary studio organization, Elk.  

Speaking on this latest update, Tatiana García Barrenechea, Commercial Director – LatAm, at Light & Wonder, said: “Brazil is the jewel in the crown of regulated markets in Latin America and it’s fantastic to be live in a country so rich in potential. 

“As always, our aim is to provide players with a wide range of relevant, localized content through our content marketplace, delivered by our operator partners. We look forward to seeing the impact that our offering has in Brazil, as we embark on a journey that delivers entertainment to players within a safe, secure environment.” 

This latest news closely follows the appointment of Simon Johnson as Light & Wonder iGaming’s new CEO last week, following the departure of Dylan Slaney in November.  

Good to know: It was announced in December that 68 companies would be granted initial entry into Brazil’s regulated online gaming space 

The Brazilian online gaming market has now opened after much anticipation and a turbulent road to regulation throughout 2024, following the announcement of its approval in December 2023.  

For Light & Wonder, this latest announcement also comes in the wake of some legal discrepancies which saw Aristocrat gain a preliminary injunction against the supplier for breach of intellectual property and misappropriation of trade secrets. Following on from this, the company released its Q3 2024 in November, highlighting a year-over-year revenue increase of 12% to $817m. 

Will Underwood

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