Casey Hurbis appointed BetMGM CMO

Hubris has 30 years of marketing experience and will now report directly to the BetMGM CRO.  

Operator BetMGM has announced the appointment of a new CMO Casey Hubris, who moves on from his previous post as CMO at Rocket Mortgage and is now set to report to company CRO Matt Prevost.  

Hubris’ previous C-Level experience at Rocket Mortgage came off the back of 24 years of marketing experience in the automotive industry. During his career, he has been heavily involved in a number of internationally recognized advertising campaigns – and serves in a number of additional roles including on the Board of Directors for Adcraft Detroit, Michigan State Communication Arts and Sciences, Brand Innovators and the Detroit Sports Commission.  

Speaking on his new appointment, Hubris said, “Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth. BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.” 

After falling under the regulatory microscope in October for potential non-compliance in Massachusetts. More recently, last week, the company partnered with Push Gaming to launch iGaming content in Ontario.  

Good to know: The operator’s H1 2024 results revealed a revenue figure of $1bn, up 6% year-over-year 

BetMGM Chief Revenue Officer, Matt Prevost, also commented on Hubris’ appointment, saying “Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team.

“Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.” 

Will Underwood

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