Aristocrat Interactive and IGT sign deal for Kentucky Lottery integration

To support this partnership, Aristocrat Interactive has developed an insights-driven launch strategy customized for the Kentucky market.

Aristocrat Interactive and IGT Global Solutions (IGT) have agreed to a new five-year contract that will support the integration of NeoGames Studio content into the Kentucky Lottery beginning in 2025. 

NeoGames Studio is the in-house iLottery studio of Aristocrat Interactive, which also developed an insights-driven launch strategy customized for the Kentucky market in support of the partnership. 

“The Kentucky Lottery is constantly looking for innovative ways to provide our players fun and exciting experiences in everything we do,” Kentucky Lottery President and CEO Mary Harville said. 

“This opportunity with Aristocrat Interactive will allow us to continue to engage our players and help us meet our mission to fund scholarships and grants for Kentucky college students and families all across the Commonwealth.”  

Through an integration with IGT, Kentucky Lottery’s iLottery systems provider, Aristocrat Interactive will provide players with a mix of NeoGames Studio’s latest titles. 

Good to know: Aristocrat Interactive partnered with Big Bola in Mexico on December 4, providing the operator with a range of iGaming solutions

“We are excited and proud to be able to bring our premium eInstant games to a large new market of players and are confident that this deal will be a win-win for all stakeholders,” Aristocrat Interactive iLottery Managing Director Chris Shaban said. 

“This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers, and to help the iLottery programs meet their goals, generating revenues for good causes.”

Since 1999, the Kentucky Lottery has funded more than $5bn in scholarships and grants for education.

Aristocrat Interactive also stated that it hopes the new agreement will help to reinforce its growing impact in the US iLottery industry after recent deals with Georgia and Pennsylvania lotteries as well.

Kirk Geller

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