Delaware North and Birches Health partner for new RG initiatives
The companies will co-create streamlined pathways featuring direct access to custom digital RG resources and specialized treatment for individuals in need.
Key Points
- Delaware North will integrate Birches Health’s resources and referral pathways directly into its online gaming products
- The company’s interactive gaming division operates the Betly online and mobile sports betting platforms
Birches Health and Delaware North have announced a new strategic partnership aimed at providing new responsible gaming (RG) initiatives and streamlined pathways for individuals in need.
Delaware North will integrate Birches Health’s resources and referral pathways directly into its online gaming products, including the Betly sportsbook app in Tennessee, Arkansas and Ohio, plus the Betly Casino & Sportsbook platform in West Virginia.
Delaware North’s interactive gaming division operates the Betly online and mobile sports betting platforms.
“Increasing access to resources for players to build sustainable behaviors, as well as treatment from specialized clinicians is a crucial shared goal between Delaware North and Birches Health,” Birches Health Founder and CEO Elliott Rapaport said.
“We are excited to launch a partnership focused on supporting players and creating a strong, healthy ecosystem.”
In addition to highlighting the Birches Health services through platform integrations, Betly will regularly promote RG best practices and care options through co-branded awareness campaigns with Birches Health.
The companies will co-create dedicated, streamlined pathways featuring direct access to custom digital RG resources and specialized treatment for individuals in need.
Good to know: Birches Health announced a new collaboration with PlayerProps.ai on November 14, aimed at offering RG strategies to bet in a sustainable manner
Birches Health’s clinical leadership team will also conduct regular educational training sessions with Delaware North’s Betly team members starting in 2025.
“Delaware North is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time and money-spent limits,” Delaware North Chief Interactive Gaming Officer Lee Terfloth said.
“These new resources from Birches Health will enhance our responsible gaming program with additional training for our team members and will be easy for our patrons to access.”
Delaware North currently operates gaming destinations in New York, New Hampshire, Arizona, Arkansas, Florida, West Virginia, Ohio and Illinois, as well as in Australia.
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