Greentube partners with Hard Rock Bet in New Jersey

Players on the Hard Rock Bet platform in the Garden State will now have access to Greentube titles.  

Supplier Greentube has announced a new partnership arrangement, which will see its full iGaming portfolio go live via the Hard Rock Bet platform in New Jersey.  

Now, players in the state will be able to access a range of Greentube titles, such as Diamond Crash: Almighty Kraken and Wild Lanes: American Eagle through the Hard Rock Bet platform, as the supplier looks to further expand its presence in the North American market.  

The company has been moving through a phase of North American expansion throughout 2024, which has seen partnerships drawn up in New Jersey and Michigan with both Caesars and FanDuel in April and September, respectively. Further, in June, Greentube launched with Caesars Digital in Ontario as part of a similar content distribution partnership.  

Commenting on this latest deal, Greentube Director of Global Sales and Key Account Management, Markus Antl, said, “We are delighted to collaborate with Hard Rock Digital, a brand that is famous and recognizable to people everywhere. The partnership in New Jersey is a long awaited one for us and we look forward to introducing our content to even more players in the state.” 

Good to know: Last week, Hard Rock Digital also partnered with Play’n Go in the state of New Jersey 

For Hard Rock Bet, this latest announcement also follows the launch of Hard Rock Gold Blitz in New Jersey last month with Games Global. The integration of Greentube titles to the Hard Rock Bet platform seeks to diversify the organization’s offerings in the Garden State as part of Hard Rock Digital’s wider strategy to enhance its brand recognition across the North American market.  

Also commenting on the new agreement, SVP of Casino at Hard Rock Digital, Grant Williams, said, “We’re thrilled to welcome Greentube to Hard Rock Bet, and continue to add to the over 2,200 gaming experiences found on our top-rated platform. With one of the largest selections of games in the market, engaging promotions like our just-completed Slots Championship, and our integrated rewards, Greentube’s premium content is yet another reason to Roll with Hard Rock Bet.” 

Will Underwood

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