Play’n Go partners with Hard Rock Digital for New Jersey launch

Hard Rock Bet originally debuted in the state of New Jersey in August of 2023.
Key Points
- The partnership will see Play’n Go titles launched on Hard Rock Bet for New Jersey residents
- Play’n Go titles include games such as Piggy Blitz, Book of Dead and Rise of Olympus 100
Play’n Go has announced a new partnership with Hard Rock Bet that will integrate the company’s games into the online gambling platform. New Jersey residents will now have the opportunity to use Play’n Go games such as Piggy Blitz, Book of Dead and Rise of Olympus 100.
“We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us,” Play’n Go CCO Magnus Olsson said.
“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.”
Olsson also stated that Play’n Go remains committed to being active in every globally-regulated market and to continuing growth in the US. The partnership with Hard Rock Digital was described as “crucial” to the company’s long-term success in the region.
Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform and also operates a sports-only experience in Arizona, Florida, Illinois, Indiana, Ohio, Tennessee and Virginia.
Good to know: Hard Rock Bet announced that Duffy’s Sports Grill is now an official game day partner of the operator, with the hopes of engaging local sports fans in the area
“We’re excited to roll with Play’n Go and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey,” Hard Rock Digital SVP of Casino Grant Williams said.
“We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards and one of the largest selections of games in the market.”
Olsson also spoke at the 2024 Global Gaming Expo (G2E) to discuss the company’s plans for continued US expansion.
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