Sporttrade adds SIG Sports Investments to improve betting markets

Funding is being used for customer acquisition, expansion into additional states and continued investment into the platform and underlying technology.

• SIGSports Analytics is working to enhance Sporttrade’s key markets by providing additional liquidity and improved pricing
• The investor plans to incrementally improve markets on Sporttrade later this year with a long-term focus on creating a liquid sports betting platform

Sporttrade has announced the addition of strategic investor SIG Sports Investments after the company made two separate growth capital investments in Sporttrade throughout 2023. 

“Today’s announcement represents an impactful milestone for Sporttrade,” Sporttrade Founder and CEO Alex Kane said. 

“SIGSports Analytics shares the same vision for the regulated sports betting opportunity in the US; to create a highly differentiated player experience powered by stellar liquidity.”

SIGSports Analytics is working to enhance Sporttrade’s key markets by providing additional liquidity and improved pricing to high volume markets across a variety of sports and contract types in the coming months of 2024.

The investor plans to incrementally improve markets on Sporttrade later this year with a long-term focus on creating a liquid sports betting platform with the hopes of offering best-in-class pricing.     

Good to know: On September 26, Sporttrade announced that it went live in Arizona, marking the fourth state in which the operator has become accessible to players

Funding from SIG Sports Investments is being used for customer acquisition, expansion into additional states and continued investment into the platform and underlying technology. 

Sporttrade is currently offering its sports betting product in four states and has been approved to launch in Virginia as well. The company stated it is hopeful Virginia players will have access to the product by late October.

Kirk Geller

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