PrizePicks announces Marcus Sanford as CFO, Ari Koteles as CBO
Sanford is the former CFO for Blizzard Entertainment, while Koteles will take over the newly created CBO role.
- Koteles had served as PrizePicks CFO since 2021
- The CBO position was created to ensure PrizePicks is “exceeding player expectations with differentiated and unique product offerings”
Daily fantasy sports (DFS) operator PrizePicks has announced the appointment of two leadership roles, Marcus Sanford as the company’s new CFO and Ari Koteles, who had filled the CFO role for PrizePicks since 2021, as the new CBO. Sanford joins the operator from Blizzard Entertainment, where he oversaw both finance and operations teams while continuing to serve as Deputy CFO to the parent company Activision Blizzard.
“Since joining PrizePicks, I have been impressed by the exceptional talent and capabilities of our team. As we continue to scale our business, we see an opportunity to better harness our strengths and exceed player expectations with continued innovation and a renewed focus,” PrizePicks CEO Mike Ybarra said.
“Prior to joining PrizePicks, I worked closely with Marcus over the last six years scaling a multibillion-dollar gaming business, and I know that he will accelerate our growth ambitions.”
Good to know: Ybarra was named the CEO of PrizePicks on August 5, having also joined from Blizzard like Sanford
“I am thrilled to join Mike and the talented team at PrizePicks. The company’s relentless commitment to innovation and focus on delivering the best, most differentiated products to players uniquely positions PrizePicks for accelerated growth,” Sanford said.
As CBO, Koteles will be responsible for aligning business strategies with market opportunities, overseeing business development, managing partnerships and ensuring the integration of business functions to drive growth and profitability.
“Over the last 4 years, I’ve been fortunate to work with some of the most dedicated and passionate people in the industry,” Koteles said.
“PrizePicks has a long history of leading product innovation in the DFS space and I look forward to further accelerating our growth as we explore new ways to expand our reach and engage with sports fans across the country.”
Ybarra commented on what the new CBO will provide for PrizePicks, having said, “There are exponentially more growth opportunities ahead of us and I’m thrilled to have Ari Koteles transition from CFO into the newly formed role of CBO.
“The creation of this role will ensure that we are exceeding player expectations with differentiated and unique product offerings.”
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