SCCG NextGen partners with Birdman to merge brand influence with gaming
The well-known rapper is the Co-Founder of Cash Money Records and will integrate his entrepreneurial experience into the new talent agency.
- As part of the initiative, SCCG NextGen will focus on delivering strategic partnerships, exclusive game development and IP integrations
- SCCG stated that more partnerships with notable figures in the music, sports and entertainment industries should be expected
SCCG Management, after recently announcing its new talent agency vertical SCCG NextGen, has struck a landmark partnership with well-known rap artist Bryan Williams, or “Birdman,” to combine his entrepreneurial influence with the initiative.
The new talent agency advances acquisition and engagement strategies by integrating SCCG’s portfolio of talent, IP and brands into the real money gaming industry.
“We’re proud to officially launch SCCG NextGen, an exciting new vertical dedicated to bridging talent, brand integration and innovation within the gaming industry,” SCCG Founder and CEO Stephen Crystal said.
“We are equally honored to announce our partnership with Birdman, a true cultural icon whose influence will help drive the unique experiences we aim to deliver. SCCG NextGen represents our commitment to pushing the boundaries of what’s possible in gaming and entertainment.”
Birdman is the Co-Founder of Cash Money Records, having helped establish the record label in 1991 with his brother Ronald “Slim” Williams.
Good to know: On September 25, SCCG partnered with Tom’s Watch Bar to enhance entertainment offerings at Tribal and retail casinos with sports bar watching experiences
As part of the new initiative, SCCG NextGen will focus on delivering strategic partnerships, exclusive game development and IP integrations to celebrity-branded games, customized influencer-driven marketing campaigns and more.
“Gaming and entertainment? That’s the perfect mix. Partnering with SCCG NextGen, we’re about to level up and bring something fresh to the scene,” Williams said.
“I’ve always been about breaking new ground, and this move into gaming is just that. We’re about to stun the industry with what’s coming next.”
The partnership is also said to align with SCCG’s commitment towards leveraging celebrity IP and influencer-driven content to create player-centric experiences.
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