Optimove appoints Adi Dagan as Senior Director of Partnerships
Dagan will focus on growing Optimove’s partner ecosystem and identifying new business opportunities.
Optimove, a CRM marketing solution for iGaming and sports betting, has announced the appointment of Adi Dagan as the company’s Senior Director of Partnerships. Dagan Co-Founded Beehive, which was acquired by Playtech, and Everybuddy Games, where he secured $25m in venture capital.
“We are thrilled to welcome Adi to the team. His expertise will be instrumental in expanding our partner ecosystem and delivering even more value to our clients,” Optimove CEO Pini Yakuel said.
“Under his leadership, we are poised to expand and deepen partnerships that deliver next-level personalized engagement solutions to leading brands across the globe.”
In his new role, Dagan will focus on growing Optimove’s partner ecosystem and identifying new business opportunities. His immediate priorities include engaging with key partners and clients at high-profile industry events such as G2E in Las Vegas.
“I am extremely excited to join Optimove. Optimove’s cutting-edge platform and proven ability to enhance customer engagement through AI-orchestrated, data-driven marketing create a market advantage,” Dagan said.
“Optimove is a clear market differentiator for any partner. I am looking forward to help Optimove continue to build valuable partnerships that drive measurable success for marketers.”
In May of this year, Optimove teamed up with several iGaming sweepstakes operators, including The Money Factory, MyPrize and Chanced.com.
The company said its goal is to “empower Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player.”
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