Scientific Games reaches deal to create Jurassic Park and World-themed titles
The Jurassic World franchise will be introduced at the North American Association of State and Provincial Lotteries conference held from September 9-12.
Scientific Games announced that it has reached a new, multi-year collaboration deal with Universal Products & Experiences to create and produce Jurassic Park and Jurassic World-themed digital and retail lottery games for the first time.
“Our creative teams have been working with Universal on a powerful portfolio of new Jurassic World-themed lottery products that are truly going to capture players’ attention and have them on the hunt to experience the brand in multiple channels of play,” Scientific Games Senior VP of Instant Game Strategy & Licensing Kyle Rogers said.
“This is a cross-generational brand that has the potential to bring its massive 30+-year fanbase to lottery.”
The Jurassic World franchise will be introduced at the North American Association of State and Provincial Lotteries conference held from September 9-12, with the games set to be introduced to US and Canadian markets.
As part of this announcement, the company said it is also planning to feature Jurassic World as the company’s next blockbuster lottery Linked Game, which will bring trip winners from across the US together for an event in Hawaii where the original Jurassic Park was filmed.
Gambling Insider took an in-depth look at the recent focus on branded IP content in gambling, highlighting launches from various companies throughout 2024.
Aristocrat Gaming announced plans to release a new game, House of the Dragon, based on the HBO Original drama series. The company said the new slot title will make its international debut at this year’s G2E event in Las Vegas.
Inspired Entertainment brought its anticipated slot adaptation of The Terminator film to the state of Illinois in July. Residents can now play the game and experience features that come directly from the well-known 1984 production.
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